Skip to main content

Posts

Showing posts from May, 2019

BATA INSOLIA (“Walk Further, Walk Taller”)

High heels for me is indeed a beauty lift. It changes woman's mood and attitude. It empowers them in a way. But high heels are pleasure with pain. When you first wear them, you feel like you can conquer the world, but as the hour passed, you feel like you just wanna throw it.  Good thing brand Bata introduces its latest Bata Insolia collection for March. As a brand that understands comfort, Thomas A. Bata identified the need to improve Bata’s high-heel value proposition. With the support of the Bata innovation lab, the team then identified the best available technology to boost the comfort of high-heeled shoes: Insolia. Insolia’s design has appeared in the scholarly publication Biomechanics and has even received the American Podiatric Medical Association seal of approval. The weight shift solution of the Insolia Heels Product fundamentally changes the inside of high heel shoes. Insolia Heels shifts weight off the ball of the foot back to the heel, placing the foo