BATA INSOLIA (“Walk Further, Walk Taller”)

High heels for me is indeed a beauty lift. It changes woman's mood and attitude. It empowers them in a way. But high heels are pleasure with pain. When you first wear them, you feel like you can conquer the world, but as the hour passed, you feel like you just wanna throw it. 

Good thing brand Bata introduces its latest Bata Insolia collection for March. As a brand that understands comfort, Thomas A. Bata identified the need to improve Bata’s high-heel value proposition. With the support of the Bata innovation lab, the team then identified the best available technology to boost the comfort of high-heeled shoes: Insolia.

Insolia’s design has appeared in the scholarly publication Biomechanics and has even received the American Podiatric Medical Association seal of approval. The weight shift solution of the Insolia Heels Product fundamentally changes the inside of high heel shoes. Insolia Heels shifts weight off the ball of the foot back to the heel, placing the foot in the optimal position for wearing a high heel.

Bata believes that comfort and fashion should come together and that beauty should be synonymous with being comfortable. Insolia’s revolutionary weight distribution system now allows one to spread their weight equally on their feet, allowing you to wear high heels up to three to four times longer.

Perfect for the woman on the go, the collection features an array of classy pumps, versatile peep-toe booties, and casual chic heels. With its tagline, “Walk Further, Walk Taller”, Bata Insolia lets women wear heels comfortably while feeling beautiful all day long.

The Bata Insolia Collection is now available at selected stores throughout Singapore.

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